Chevrolet Filmstrip on MSN

The filmstrip format debuted in Hungary in February, 2012 but it took quite some time to see new campaigns using the unique opportunities of the multi-segment solution. Now Chevrolet Cruze is advertised with a nice filmstrip ad.

Rubick 3

RUBICK: Going, going, gone!

A hat trick by Adaptive Media: 3 ‘rubick’ campaigns in a month!

RUBICK: Going once, twice, …

Vodafone, the media first advertiser of the year, couldn’t resist the temptation of Rubick.

RUBICK

Once upon a time in the West there was a home page takeover ad by Pepsi:

http://www2.mediamind.com/creative_zone/pepsi_wp_msn/index.html

Smart Hungarians reverse engineered the solution and put it on the market under the name ‘rubick’.

First Portrait Ad in Hungary

The very first Portrait format ad appears in Hungary today, possibly the first in CEE!

The Portrait, developed by AOL under the name ‘Project Devil’, is the largest (300*1050 pixel) of the IAB Rising Stars formats.

The Renault Megane portrait is brought to the Hungarian MSN portal by Adaptive Media Sales House, the media agency OMD and the creative agency Publicis.

screencam video: http://youtu.be/UOHrDxHdFfE

AOL info on the Devil:

http://advertising.aol.com/formats/premium-ad-formats/project-devil