The very first Portrait format ad appears in Hungary today, possibly the first in CEE!
The Portrait, developed by AOL under the name ‘Project Devil’, is the largest (300*1050 pixel) of the IAB Rising Stars formats.
The Renault Megane portrait is brought to the Hungarian MSN portal by Adaptive Media Sales House, the media agency OMD and the creative agency Publicis.
screencam video: http://youtu.be/UOHrDxHdFfE
AOL info on the Devil:
http://advertising.aol.com/formats/premium-ad-formats/project-devil
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