Saturday, December 29, 2012

Saturday, November 10, 2012

IAB UK The Big Mobile Handbook 2012



This handbook brings together everything the marketer needs to know about mobile from the ground up.

The IAB is committed to making mobile easier for brands and agencies to tap into this growing market.

This complete guide from leading experts in the mobile field includes, measuring mobile, m-commerce, advertising on mobile, integrating mobile and the future of mobile.

Could This Be the Perfect Banner?

Original article on ClickZ
    It’s relevant.
  • It’s prominent.
  • It’s interactive.
Werther's Original
  • It’s social.
  • It incorporates video.
  • It’s seasonal.

Thursday, November 1, 2012

Friday, October 19, 2012

MediaMind In-Stream Video Research

Funny Toyota video :)


Funny Toyota video :)

IPG YuMe 4-screen ad effectiveness study infographic

You Cannot Avoid Making Impressions

amaninthemind:
All ad campaigns are branding campaigns.
Whether you intend it to be a branding campaign is irrelevant.
It will create an impression of your brand regardless of your intent.
But don’t forget the most important aspect of branding.
It’s not just about ad campaigns.
Branding is in the DNA of a company.
And as such, one fact cannot be overlooked…
Branding is everything your company says or does.
Everything.

[via]

Monday, October 15, 2012

Chevrolet Filmstrip on MSN









The filmstrip format debuted in Hungary in February, 2012 but it took quite some time to see new campaigns using the unique opportunities of the multi-segment solution. Now Chevrolet Cruze is advertised with a nice filmstrip ad.

Friday, October 12, 2012

Thursday, October 11, 2012

A great new ad format called ‘mosaic’



A great new ad format called ‘mosaic’ uses the blank map of the route planner site Utvonalterv.hu in Hungary.

The format was developed by Adaptive Media.