You Cannot Avoid Making Impressions

amaninthemind:

All ad campaigns are branding campaigns.
Whether you intend it to be a branding campaign is irrelevant.
It will create an impression of your brand regardless of your intent.
But don’t forget the most important aspect of branding.
It’s not just about ad campaigns.
Branding is in the DNA of a company.
And as such, one fact cannot be overlooked…
Branding is everything your company says or does.
Everything.

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