the latest in digital display advertising
Monday, October 29, 2012
Friday, October 19, 2012
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You Cannot Avoid Making Impressions
amaninthemind:
All ad campaigns are branding campaigns.
Whether you intend it to be a branding campaign is irrelevant.
It will create an impression of your brand regardless of your intent.
But don’t forget the most important aspect of branding.
It’s not just about ad campaigns.
Branding is in the DNA of a company.
And as such, one fact cannot be overlooked…
Branding is everything your company says or does.
Everything.
[via]
Monday, October 15, 2012
Chevrolet Filmstrip on MSN
The filmstrip format debuted in Hungary in February, 2012 but it took quite some time to see new campaigns using the unique opportunities of the multi-segment solution. Now Chevrolet Cruze is advertised with a nice filmstrip ad.
Friday, October 12, 2012
Lexus-created technology called CinePrint
amaninthemind:
Lexus-created technology called CinePrint, the ad comes to life only when you put an iPad behind the printed page that’s displaying the iPad edition of SI.
Thursday, October 11, 2012
A great new ad format called ‘mosaic’
A great new ad format called ‘mosaic’ uses the blank map of the route planner site Utvonalterv.hu in Hungary.
The format was developed by Adaptive Media.
Tuesday, October 2, 2012
The first Levitator in Hungary
The first Levitator in Hungary on PORT.hu by OTP Bank. The format was adapted and introduced by Adaptive Media.
Monday, October 1, 2012
RUBICK: Going once, twice, …
Vodafone, the media first advertiser of the year, couldn’t resist the temptation of Rubick.
RUBICK
Once upon a time in the West there was a home page takeover ad by Pepsi:
http://www2.mediamind.com/creative_zone/pepsi_wp_msn/index.html
Smart Hungarians reverse engineered the solution and put it on the market under the name ‘rubick’.
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