MediaMind Weekly Review #2 - Sonora Levitator

A fairly complex levitator ad by the music portal Sonora from Mexico is our second choice of the week. The ad includes HD video and 3D features. A real treat!

MediaMind levitator blocks for developers here.

MediaMind Weekly Review #1 - Alfa Romeo Filmstrip

Lots of Olympic ad demos in the MediaMind (aka EyeBlaster) Creative Zone this week. Most of them are expandable banners without any special features.

My first pick is an Alfa Romeo filmstrip ad from Spain by the independent creative agency Dommo.

MediaMind filmstrip blocks for developers here.

IAB rising stars units are "bad ass"

http://www.mediapost.com/publications/article/179477/iab-rising-stars-units-are-bad-ass.html

The Polish do know how to shock you!

Three leading Polish portals, Onet.pl, WP.pl and Sport.pl (Gazeta) bury their Olympic sections in advertising of all sorts.

First Hungarian Medalist in London Eva Csernoviczki !

Eva Csernoviczki competes against Tomoko Fukumi - London 2012 Olympics

Find Your Greatness!

Nike's Game On, World campaign as a pushdown video ad on MSN UK home page.

Exotic Olympics

Here are some Olympic screen shots from countries we don't usually watch for inspiration when it comes to digital ads.

Naver.com is Korea's largest news site with a colorful Olympic section sponsored by Samsung's Galaxy SIII.

Thailand's leading news portal Sanook.com partners with Toyota for the Olympics.

Indiatimes.com Olympic section's gold sponsor is Maruti Suzuki. YouTube and Wipro are associate sponsors.

Videolympics

As online video broadcast is coming of age, Olympic video content cannot go without ads, sponsors and telecommunications partners.

Skype is the official solution provider for ESPN's Olympic video content section and for every single feature you want to watch you get a pre-roll ad as a bonus.

Citibank leaves nothing much to imagination on Fox Sports' Athlete Village Hub. They are there everywhere :)

Proud Sponsors

Official Olympic sponsors seem to prefer full page ownership.

Newcomer Procter & Gamble's brands dominate the Olympic section of MSN Turkey and Telesport.hu, Hungary's Olympic broadcasting partner.

T-Mobile and Samsung's Galaxy SIII give the look and feel of Fox Sports' social media hub.

Acer's Iconia Tab visual elements are integrated in the Yahoo UK/Eurosport Olympic section design.

Olympic Pushdown

Browsing the largest sports sites for special Olympic ad features, I have found two pushdown ads.

AT&T sponsors athletes' stories in CBS Sports' Olympic section.

Scottrade is the Olympic partner of Fox Sports on MSN, pushdown & skin.

HP HPTO on MSN Russia

While exploring MSN Russia I ran into this home page takeover from HP.

Go with the gods in Russia!

A special Olympic project by Sberbank with four Greek gods has been spotted on MSN Russia. Great God Zeus himself, accompanied by family members, brother Poseidon, and children Aphrodite and Hermes have been invoked to support the fully sponsored Sberbank section of MSN RU.

Sberbank is official sponsor of the 2014 Sochi Winter Olympics.

See the tv spot here!

A funny Toyota webcam ad from Italy

Easily the funniest automobile campaign ever from Toyota on Yahoo Sports Italy and Corriere della Sera.

The full campaign info is here.

First Portrait Ad in Hungary

The very first Portrait format ad appears in Hungary today, possibly the first in CEE!

The Portrait, developed by AOL under the name ‘Project Devil’, is the largest (300*1050 pixel) of the IAB Rising Stars formats.

The Renault Megane portrait is brought to the Hungarian MSN portal by Adaptive Media Sales House, the media agency OMD and the creative agency Publicis.

screencam video: http://youtu.be/UOHrDxHdFfE

AOL info on the Devil:

http://advertising.aol.com/formats/premium-ad-formats/project-devil