acnecom: dora the cloud maker photo by cristina grosan MediaMind Weekly Review

acnecom:

dora the cloud maker

photo by cristina grosan

via Tumblr http://baddestfrogg.tumblr.com/post/39135840166

IAB UK The Big Mobile Handbook 2012

 Download from IAB UK web site

This handbook brings together everything the marketer needs to know about mobile from the ground up.

The IAB is committed to making mobile easier for brands and agencies to tap into this growing market.

This complete guide from leading experts in the mobile field includes, measuring mobile, m-commerce, advertising on mobile, integrating mobile and the future of mobile.

Could This Be the Perfect Banner?

Original article on ClickZ

It’s relevant.

• It’s prominent.
• It’s interactive.

• It’s social.
• It incorporates video.
• It’s seasonal.

Youtube Innovation 3M (by bannerwatch)MediaMind Weekly Review

Youtube Innovation 3M (by bannerwatch)

via Tumblr http://baddestfrogg.tumblr.com/post/34773183552

Seiko Criteria Billboard

Rich example of the IAB Billboard format from MSN Malaysia.

MediaMind In-Stream Video Research

MediaMind In-Stream Video Research

Funny Toyota video :)

Funny Toyota video :)

IPG YuMe 4-screen ad effectiveness study infographic

IPG YuMe 4-screen ad effectiveness study infographic

You Cannot Avoid Making Impressions

amaninthemind:

All ad campaigns are branding campaigns.
Whether you intend it to be a branding campaign is irrelevant.
It will create an impression of your brand regardless of your intent.
But don’t forget the most important aspect of branding.
It’s not just about ad campaigns.
Branding is in the DNA of a company.
And as such, one fact cannot be overlooked…
Branding is everything your company says or does.
Everything.

[via]

Chevrolet Filmstrip on MSN

The filmstrip format debuted in Hungary in February, 2012 but it took quite some time to see new campaigns using the unique opportunities of the multi-segment solution. Now Chevrolet Cruze is advertised with a nice filmstrip ad.

Chevrolet Cruze SW filmstrip on PORT.hu

Lexus-created technology called CinePrint

amaninthemind:

Lexus-created technology called CinePrint, the ad comes to life only when you put an iPad behind the printed page that’s displaying the iPad edition of SI.

A great new ad format called ‘mosaic’

A great new ad format called ‘mosaic’ uses the blank map of the route planner site Utvonalterv.hu in Hungary.

The format was developed by Adaptive Media.

The first Levitator in Hungary

The first Levitator in Hungary on PORT.hu by OTP Bank. The format was adapted and introduced by Adaptive Media.

The Mediamind format Levitator aka Glider is gaining recognition...

Nissan Juke Glider on MSN Spain


Samsung Galaxy Levitator in HK


Mercedes SLK Glider on MSN Malaysia

Laptop Case and Portable Workstation by...

GreenCase: Laptop Case and Portable Workstation by Mika Becktor

Have a crush on this ad!

Have a crush on this ad!

Rubick 3

RUBICK: Going, going, gone!

A hat trick by Adaptive Media: 3 ‘rubick’ campaigns in a month!

RUBICK: Going once, twice, …

Vodafone, the media first advertiser of the year, couldn’t resist the temptation of Rubick.

RUBICK

Once upon a time in the West there was a home page takeover ad by Pepsi:

http://www2.mediamind.com/creative_zone/pepsi_wp_msn/index.html

Smart Hungarians reverse engineered the solution and put it on the market under the name ‘rubick’.

Great tablet ad

amaninthemind:
The only way to get most consumers to pay attention to advertising messages is to force them to.

Mehr Olympics!

VISA Olympic ad dominates MSN Germany home page today!

PORT.hu Home Page Flipside

The Battle of the Machines

Home Page Take Over Beer Ad From Germany

No screen grab but was well done anyway.

Even if you play far away from the dazzle of the Olympics...

amaninthemind:

Even if you play far away from the dazzle of the Olympics, your greatness isn’t any less important.

Submission Deadline For Austria's webAD 2012

If you wanted to submit an entry, today was the deadline for webAD 2012 organized by IAB Austria.

The jury will decide on August 9 and the award ceremony will be held in the Bank Austria Gasometer-Halle in Vienna on September 6.

webAD 2011 highlights here.

Me We By Converse/Ali

Me We (by conversetv)

watch also:

http://youtu.be/JXQ_IjzWN7A

Ford B-max 3D Cube Rotation

Wonderfully executed rotating 3D cube ad on MSN Spain from Ford.

The Greatest Words - Interpreting Muhammad Ali’s 'Word'

The Greatest Words - Interpreting Muhammad Ali’s ‘Word’

or die trying

Simply Ingenious! - 3D Shadow QR Code

MediaMind Weekly Review #2 - Sonora Levitator

A fairly complex levitator ad by the music portal Sonora from Mexico is our second choice of the week. The ad includes HD video and 3D features. A real treat!

MediaMind levitator blocks for developers here.

MediaMind Weekly Review #1 - Alfa Romeo Filmstrip

Lots of Olympic ad demos in the MediaMind (aka EyeBlaster) Creative Zone this week. Most of them are expandable banners without any special features.

My first pick is an Alfa Romeo filmstrip ad from Spain by the independent creative agency Dommo.

MediaMind filmstrip blocks for developers here.

IAB rising stars units are "bad ass"

http://www.mediapost.com/publications/article/179477/iab-rising-stars-units-are-bad-ass.html

The Polish do know how to shock you!

Three leading Polish portals, Onet.pl, WP.pl and Sport.pl (Gazeta) bury their Olympic sections in advertising of all sorts.

First Hungarian Medalist in London Eva Csernoviczki !

Eva Csernoviczki competes against Tomoko Fukumi - London 2012 Olympics

Find Your Greatness!

Nike's Game On, World campaign as a pushdown video ad on MSN UK home page.

Exotic Olympics

Here are some Olympic screen shots from countries we don't usually watch for inspiration when it comes to digital ads.

Naver.com is Korea's largest news site with a colorful Olympic section sponsored by Samsung's Galaxy SIII.

Thailand's leading news portal Sanook.com partners with Toyota for the Olympics.

Indiatimes.com Olympic section's gold sponsor is Maruti Suzuki. YouTube and Wipro are associate sponsors.

Videolympics

As online video broadcast is coming of age, Olympic video content cannot go without ads, sponsors and telecommunications partners.

Skype is the official solution provider for ESPN's Olympic video content section and for every single feature you want to watch you get a pre-roll ad as a bonus.

Citibank leaves nothing much to imagination on Fox Sports' Athlete Village Hub. They are there everywhere :)