Proud Sponsors

Official Olympic sponsors seem to prefer full page ownership.

Newcomer Procter & Gamble's brands dominate the Olympic section of MSN Turkey and Telesport.hu, Hungary's Olympic broadcasting partner.

T-Mobile and Samsung's Galaxy SIII give the look and feel of Fox Sports' social media hub.

Acer's Iconia Tab visual elements are integrated in the Yahoo UK/Eurosport Olympic section design.

Olympic Pushdown

Browsing the largest sports sites for special Olympic ad features, I have found two pushdown ads.

AT&T sponsors athletes' stories in CBS Sports' Olympic section.

Scottrade is the Olympic partner of Fox Sports on MSN, pushdown & skin.

HP HPTO on MSN Russia

While exploring MSN Russia I ran into this home page takeover from HP.

Go with the gods in Russia!

A special Olympic project by Sberbank with four Greek gods has been spotted on MSN Russia. Great God Zeus himself, accompanied by family members, brother Poseidon, and children Aphrodite and Hermes have been invoked to support the fully sponsored Sberbank section of MSN RU.

Sberbank is official sponsor of the 2014 Sochi Winter Olympics.

See the tv spot here!

A funny Toyota webcam ad from Italy

Easily the funniest automobile campaign ever from Toyota on Yahoo Sports Italy and Corriere della Sera.

The full campaign info is here.

First Portrait Ad in Hungary

The very first Portrait format ad appears in Hungary today, possibly the first in CEE!

The Portrait, developed by AOL under the name ‘Project Devil’, is the largest (300*1050 pixel) of the IAB Rising Stars formats.

The Renault Megane portrait is brought to the Hungarian MSN portal by Adaptive Media Sales House, the media agency OMD and the creative agency Publicis.

screencam video: http://youtu.be/UOHrDxHdFfE

AOL info on the Devil:

http://advertising.aol.com/formats/premium-ad-formats/project-devil